Achieving the Level 4 Coaching Certification: Lessons to Help with Your Audacious Dreams

It’s hard to share your dreams with others, especially the big, bold, and seemingly impossible ones. The phrase “Big Hairy Audacious Goal” (BHAG) was coined by Jim Collins and Jerry Porras in Built to Last to describe a long-term, visionary goal that feels almost unreachable, yet is still achievable. While they originally applied this concept to business, I believe it can also be used to frame personal life goals. So, why is it so hard to dream big? Are we crazy for even considering these goals? Are they too audacious? What if we fail?

When I first learned I had passed all the assessments for the highest level of mountain bike coach education—Level 4 certification—I was filled with strange emotions…